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How does a brand tackle a new venture, overcoming negative perceptions, as well as maintain existing business without brand damage?
To create certainty for their employees and customers, brands need to connect to their values and build a vision upon them.
A brand needing to carve out positioning in the market that shows the value and the expertise that competitors can’t copy.
Contemplating moving to a new positioning in the market is risky for any business.
Are you finding your online traffic sluggish, or that you’re running short on enquiries? Maybe you’re catching peoples’ attention but […]
As we approach the pointy end of 2017, you’re probably seeing the initial stages of your business slowing down for […]
