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What are Brand Archetypes?

  Perhaps without even realising, you already know what we mean when we talk about Archetypes. It’s bred into us; […]

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Why do you do what you do?

Simon Sinek says “People don’t buy what you do they buy why you do it”. So we know in business […]

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How neuro marketing relates to the real estate sector

Neuromarketing is a combination of the science behind how we as humans will connect with a person and how they […]

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There is nothing wrong with shame

I am always in this constant struggle with myself around how daring I am to give something a go or […]

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Overcoming Confirmation Bias in Marketing

Our brains hate change. Several studies have shown that people are twice as likely to seek information that confirms their […]

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The Power of Appreciation

While reading the book “How to win friends and influence people” by Dale Carnegie, I was reminded that we all […]

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The philosophy of rational verses emotional thinking

I had a friend introduce me recently to the Russian-American writer Ayn Rand who developed her own philosophical system she […]

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Do you have one thing that drives everything you do?

I have had many people over the years ask me, “where do you get your drive from?, how do you […]

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Are we born with a pre-formed structure which influences how we experience the world?

Is the mind of a newborn a blank slate or tabula rasa, awaiting stimuli and input from the world to […]

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Why Would Someone Follow You?

“You’re not a leader until someone chooses to follow you” This isn’t a famous quote I’ve seen somewhere, it is […]

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What is a life, without passion?

I have been through many ups and downs in my life and in business, but with each experience there is […]

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Logotherapy – ‘Meaning’ is what drives us

Have you heard of Viktor E. Frankl?  He wrote a book called ‘Man’s Search for Meaning’. I was introduced to […]

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