BRAND DISCOVERY WORKSHOP
Imagine owning a brand position that tells the world who you are and what you stand for — your business’ Why. Key stakeholders from your business take part in a half-day, facilitated workshop during which we uncover your brand’s archetype.
BRAND DISCOVERY MAP
Following the Discovery Workshop, we construct the framework of your brand that will underpin all communications. The Discovery Map captures how the archetype will lead your new positioning across sales, marketing, service and operations with one consistent, powerful story.
BRAND AWAKENING WORKSHOP
Using a suite of marketing tools, we awaken your Why to bring your new brand story to life. In this two hour workshop, we discuss brand structure and customer journey, analyse your past marketing efforts, and outline the best marketing activities for your new brand positioning.
BRAND AWAKENING MAP
In this document, we awaken your new visual style guide, typography, graphical system, how the brand could be applied to advertising and website design. The ultimate part of this Awakening Map is a 90-Day Action Plan that outlines what needs to be done, for you to get immediate traction on introducing your new archetype-led brand positioning. The plan focuses on generating new leads and nurturing existing clients for repeat sales.
BRAND ACTION & RESULTS (BAR)
We roll out your new brand, taking action to achieve results that will skyrocket your bottom line.
The final stage is delivered by our tactical Creative and Marketing partner agency, Brio Group. Brio Group implements our long-term branding strategy, monitoring strategy rollout by periodically measuring results and tweaking tactics. The name of this phase references Brio’s commitment to deliver on the goals and vision outlined during Brandonian’s Brand Discovery and Awakening phases.