If someone were to mention a Hero, Caregiver or Ruler, you instantly envisage a character, a personality and a set of traits that describe that profile. The same works for Brands.

Far more than creating a logo, Archetypes define the soul of your brand and enable you to express it in ways that resonate with your clients and separate you from the competition.

This Brand indicator will guide you to the Archetype that will give you the greatest brand opportunity. So think about the Future Brand you want to create, and get started by telling us where to send your personalised Brand Archetype Report.

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