Neuromarketing is a combination of the science behind how we as humans will connect with a person and how they […]
How does a brand tackle a new venture, overcoming negative perceptions, as well as maintain existing business without brand damage?
The medical brand, Lilly, position themselves as an Explorer brand. They embrace the Explorer Archetype by marketing themselves as having […]
The pharmaceutical company, Allergan, market themselves as a Hero brand. As such, Allergan presents themselves as strong, dependable brand whose […]
A Memorable brand creates emotional connection with their target market through their brand Archetype. It is similar to real people, […]
Recently, one of our brand strategists and QUT graduate Alex Bey had the opportunity to go back to QUT in […]
To create certainty for their employees and customers, brands need to connect to their values and build a vision upon them.
A brand needing to carve out positioning in the market that shows the value and the expertise that competitors can’t copy.
Contemplating moving to a new positioning in the market is risky for any business.
Sometimes an established, well recognised brand can cause problems for its business. If the brand is not properly aligned to the business’s purpose or values it can often cause a ‘disconnect’ with its potential customers.
Perhaps without even realising, you already know what we mean when we talk about Archetypes. It’s bred into us; […]
