Stop competing on price – a proven method for attracting your ideal customers the right way
Does your brand compete on features and benefits? or worse still price?
Most businesses compete on functional features and benefits and because of this, they struggle to differentiate themselves in the market and to deliver real value to their customers.
Successful brands don’t just dilly-dally and tinker with their features and pricing, instead they’ve uncovered a way to have the right customers coming to them – ready to buy. There is a methodical approach to marketing and consumer buying behaviour is a science. We’ve combined the two, creating our very own branding methodology that attracts your ideal customers without the need to compete on price. We called it Brandonian.
How exactly does Brandonian achieve this cut-through for your business?
Uncover and define your Archetype:
Brandonian is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. A wild theory at the time, now proven to create a SIGNIFICANT POINT OF DIFFERENCE in the market for your brand, ventured that everyone shares an innate understanding of Archetypes. Our Brandonian system allows us to tap into Archetypes to define the ‘soul’ or essence of your brand and to express it with universal feelings and instincts we all share and can relate to.
Share your brand story with your customers
Once your Archetype is defined, you can tell your brand story from your business’s perspective as to why you have created what you have. When you start telling your brand story using the language of your aligned Archetype, people will easily connect with your brand. They get you. They know what you stand for. It feels right!
Invite customers to connect to your brand
Using Archetypes in your marketing is so powerful that you can also tell your brand story from a customer’s perspective, telling why they need what you’re offering, or what they can expect from using your product or services – without sounding like a sales pitch! You will be able to uncover your customers needs and show them exactly how you can fulfil on those.
Embody your Archetype values in every interaction
Mapping out your Archetype will allow you, your team, and any future employees to make the right decisions, resulting in a consistent messaging for your brand. When your archetype is understood it will help you appeal to the right customers, and communicate your ‘why’ more effectively. Your business will be seen and heard and stand apart in a crowded marketplace.
A powerful, aligned Brandonian brand no longer has to rely on differentiating on price, features or benefits.
If you have been considering a change in direction and want to discover the way your business can avoid the trap of competing on features and price, reach out to us by clicking here. Our Brand Discovery Workshop will map out the perfect Archetype for your brand, so you can start attracting your ideal customers.