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Tell me about Brandonian and when and why you founded it?

  I found that not many clients could answer these questions. So I wanted to help them find the answer, [...]...

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A marketing moral dilemma…

How do you market a product that has been proven to kill those who use it? Since the 1940's/ 50's [...]...

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3 Tactics of Scarcity Principle to Influence Consumer Purchases

Successful brands have a clear vision and articulate their voice in a way that connects with their target market. They […]

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6 Tactics to Humanise your Brand, Improve Emotional Connection and Build Trust

A Memorable brand creates emotional connection with their target market through their brand Archetype. It is similar to real people, […]

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An archetype lesson for the real world

Recently, one of our brand strategists and QUT graduate Alex Bey had the opportunity to go back to QUT in […]

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5 important reasons to refresh your brand

A brand is much more than just a name, colour scheme and a logo. It’s the embodiment of an organisation’s […]

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Where buying decisions are made

I heard this quote from Dale Carnegie and it stopped me in my tracks, as this is what I believe […]

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How do I Choose the Right Marketing for my Business?

TV commercial? Or radio? Print advertising? Maybe letterbox drops. Then there are facebook ads. Which one do I pick? And [...]...

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Do You Need More Customers?

Are you finding your online traffic sluggish, or that you’re running short on enquiries? Maybe you’re catching peoples’ attention but […]

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The Rebel: Your Brand Without a Cause

Does your brand pride itself on breaking the rules? Feeling a little bit ‘bad’? Even if people don’t admire your […]

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HOW TO MAKE 2018 YOUR BUSINESS’ YEAR - Brandonian

How to Make 2018 Your Business’ Year

As we approach the pointy end of 2017, you’re probably seeing the initial stages of your business slowing down for […]

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What is your brand archetype?

Find out what your brand archetype is

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