The pharmaceutical company, Allergan, market themselves as a Hero brand. As such, Allergan presents themselves as strong, dependable brand whose […]
Successful brands have a clear vision and articulate their voice in a way that connects with their target market. They […]
A Memorable brand creates emotional connection with their target market through their brand Archetype. It is similar to real people, […]
Recently, one of our brand strategists and QUT graduate Alex Bey had the opportunity to go back to QUT in […]
A brand is much more than just a name, colour scheme and a logo. It’s the embodiment of an organisation’s […]
Think everything will be fantastic? Always believe the best in people? Think dreams DO come true…? Wake up! You’re an […]
Looking for answers? Who do we instinctively turn to? A teacher, a scholar, a wise old man or woman…? If […]
It’s my way or the highway. This may not have been an exact quote delivered by Margaret Thatcher during her […]
Regular Guy/Girl archetype requires no introduction. We all know them – they are the guy or girl next door. They […]
Think of your earliest memories… These are usually recalled non-verbal impressions of love, warmth and security. These impressions are generally […]
Craving intimacy? Seeking pleasure in your relationships? Looking for sensual experiences in your life? Chances are you are aligned to […]